We are currently experiencing website issues. You may encounter some bad links. We appreciate your patience as we work to fix this problem.

Town Strategic Goals & Objectives (FY 2020 - 2022)

Press Enter to show all options, press Tab go to next option


Local governments use strategic planning as a tool to set goals, connect to stakeholders, track progress, and communicate results.  Approving Council goals and objectives is the first phase of building a performance management system that links Council goals to staff work plans and communicates outcomes to the public. 

On June 26, 2019, the Town Council approved seven goal areas and nineteen objectives as an operational framework for the Town. The Strategic Goals guide the development of the Town Budget and Departmental Business Plans, which drive the allocation of resources and staff time. The document approved by Council on June 26, 2019 is viewable here.

Below are the FY 2020 - 2022 Strategic Goals and Objectives approved by the Town Council.


Goal 1: Environmental Stewardship

To mitigate effects of climate changes through management of Town resources, partnerships, and natural environment

  • Objective 1: Reduce carbon footprint
  • Objective 2: Improve local waterways and conserve biological ecosystems
  • Objective 3: Invest in green infrastructure and build community resiliency

Goal 2: Economic & Financial Stewardship

To steward public assets and support a vibrant economy where there is opportunity for jobs and entrepreneurship that position Chapel Hill for the future

  • Objective 1: Attract and retrain companies that create jobs in Chapel Hill
  • Objective 2: Make Downtown Chapel Hill a destination with diverse options for work, live, and play
  • Objective 3: Adopt a budget strategy that aligns Town revenues and expenses

Goal 3: Affordable Housing

To increase access to housing for individuals across a range of incomes, and to constantly strive for more equitable outcomes and opportunities for historically underserved populations

  • Objective 1: Increase availability of affordable housing for all incomes
  • Objective 2: Preserve existing affordable housing stock

Goal 4: Connected Community

To create a highly connected community where bicycling, walking, and transit are convenient, everyday choices for our neighborhoods, businesses, and public spaces

  • Objective 1: Improve management of traffic flow during peak times of day and at problem intersections
  • Objective 2: Increase connectivity between walking, bicycling, and multi-modal networks to reduce amount of driving needed to get around Chapel Hill

Goal 5: Vibrant & Inclusive Community

To enrich the lives of those who live, work, and visit Chapel Hill by building community and creating a place for everyone

  • Objective 1: Create diverse opportunities for community to engage with the arts
  • Objective 2: Improve connections and partnerships with historically disengaged and marginalized populations
  • Objective 3: Preserve the history of Chapel Hill and embrace the future needs of the community

Goal 6: Safe Community

To preserve and protect life and property through the fair and effective delivery of Town services

  • Objective 1: Invest in facilities and infrastructure that support public safety
  • Objective 2: Maintain community safety using equitable policing practices
  • Objective 3: Deliver Town services fairly and effectively

Goal 7: Collaborative & Innovative Organization

To continue to build a Town workforce that leads with collaboration and innovation to build a community where people thrive

  • Objective 1: Increase collaboration, innovation, and learning
  • Objective 2: Attract and retain diverse and talented employees
  • Objective 3: Increase public transparency and information sharing


Council Updates on Strategic Initiatives, Core Business and Capital Projects


View Full Site